RE-REVISION

 

Major:  Entrepreneurship Bachelor of Business Administration

 

NOTE: The Entrepreneurship major has a broad, interdisciplinary focus with relatively few required courses specific to this major, allowing students to explore a range of topics and techniques associated with different business disciplines and integrate them in the context of planning and launching new ventures.  Consequently, the outcomes for the major correspond closely to the core outcomes for the college, distinguished by Goal 10, concerning Entrepreneurship-specific knowledge.

 

 

1.

Demonstrate an understanding of the fundamental business disciplines, including accounting, finance, management, marketing, and operations management.

2.

Demonstrate knowledge of the social and economic contexts within which businesses operate.  Understands that this context is global, demonstrating appreciation of practices and perspectives associated with other countries and cultures.

3.

Identify business and employment legal issues and assess the legality of possible solutions.

4.

Identify ethical issues and demonstrate sound reasoning in assessing the ethical implications of possible solutions.

5.

Effectively communicate ideas, observations, analyses, conclusions, and recommendations to others in a variety of professional contexts.

6.

Identify employee-related issues, and appropriate managerial practices for dealing with these issues.

7.

To identify and analyze problems, creatively generate alternatives, and formulate a sound plan for implementation.  This includes the ability to deal effectively with relatively unstructured situations, as well as the ability to integrate and synthesize different business disciplines to solve business challenges.

8.

Analyze the strategic challenges faced by a business, and develop appropriate competitive strategies.

9.

Form and build an effective problem solving team and facilitate team problem-solving, exercising leadership and interpersonal skills.

10.

Demonstrate an understanding of the business concepts unique to new venture creation including ideation, feasibility testing, writing and presentation of comprehensive business plans including growth issues associated with nascent ventures .

 

Assessment Plan: Measures, Where Assessed, and How Information is Used

 

Learning Goal

Assessment Measure:

How is the information used?

1:  Business

Disciplines

Structured testing in capstone course, including ETS Business Field Test.

Results presented to Management faculty in annual department retreat. Implications for this major are discussed in a subgroup which presents proposals to the Management faculty. The Chair establishes action task forces to act on proposals.

 

Results are also provided to administration and faculty in all of the COBE departments.

2. Business Context

Structured testing in capstone test, including ETS Business Field Test.

Same as for Learning Goal 1.

3: Legal Issues

Structured testing in capstone test, including ETS Business Field Test.

Same as for Learning Goal 1.

4: Ethical Issues

Core Improvement and Assessment Team Annual Assessment. These assessments take place in the capstone course, and include performance on cases with embedded ethical issues.

Same as for Learning Goal 1.

5. Communication

Core Improvement and Assessment Team Annual Assessment.   Assessments reflect student performance on a variety of written assignments, as well as oral presentations.

Same as for Learning Goal 1.

6: Employee Management

Semester comprehensive assignments in  Human Resources courses, scored using  standard protocols.

The instructors for HR courses review results annually and make improvements accordingly. Status report given at annual department retreat.

7: Problem Solving

1. Individual performance in MGMT 301 on unstructured problem, scored using standard protocol.  

2. Core Improvement and Assessment Team Annual Assessment.  This will involve assessment of a number of cases, including at least one comprehensive case requiring the integration of different business disciplines.    

Core Coordinator for MGMT 301 meets with instructors and reviews results annually. This group formulates proposals for change which are presented at the annual department retreat. The Chair establishes action task forces to act on proposals.

 

Results from the Core Improvement Team annual assessment will be presented to the management department, as well as administration and the other COBE departments.

8:  Strategic Analysis.

Performance on comprehensive cases in GENBUS450 requiring the development of appropriate competitive strategies. 

2.  Core Improvement and Assessment Team Annual Assessment. ?

Core Coordinator for GENBUS 450 meets with instructors and reviews outcomes and assessment results annually. This group formulates proposals for change which are presented at the annual department retreat. The Chair establishes action task forces to act on proposals.

9. Team Process and Problem Solving Skills

1. Core Improvement and Assessment Team Annual Assessment in capstone class.

2. Also assessment of team process and performance in MGMT 301, scored using standard protocol. 

Same as for Goal 1 for Core Improvement Team Annual Assessment. 

 

Core Coordinator for MGMT 301 meets with instructors and reviews results annually. This group formulates proposals for change which are presented at the annual department retreat. The Chair establishes action task forces to act on proposals.

10. Planning New Ventures

1.% of students in MGMT 320 producing instructor-assessed feasible venture ideas

2. Instructor and external (SBDC, SBA, TecCenter) judgment of team-based performance on comprehensive business plan reports and presentations.

The instructors for Entrepreneurship courses review results annually and make improvements accordingly. Status report given at annual department retreat.

 

 

 

Business

Disciplines

Economic/Social

Context

Legal

 Issues

Ethical

Issues

Communi-cation

Employee

Management

Problem-

solving

Strategy/

policy 

Team

Building

COURSES

 

 

 

 

 

 

 

 

 

Management Department Offerings

 

 

 

 

 

 

 

 

 

        Reguired

 

 

 

 

 

 

 

 

 

GENBUS202

C

C

C

C

 

 

 

 

 

MGMT301

C

C

 

C

C

C

C  A

 

C A

GENBUS450

C  *

C  *

    *

      *

C    *

 

C  *

C  A?*

C    *

        3 of 4, one must be

        a MGMT-ENT course

 

 

 

 

 

 

 

 

 

GENBUS302

C

C

C

 

 

 

 

 

 

MGMT 315

C

 

 

 

 

 

 

 

 

MGMT-ENT 320

C

C

C

C

C

 

 

C

 

MGMT-ENT 420

C

 

C

C

C

 

C

C

C

MGMT-ENT 421

C

 

C

C

C

C

C

C

 

 

 

 

 

 

 

 

 

 

 

Additional Required Courses

C

 

 

 

 

 

 

 

 

International Elective

C

C

 

 

 

 

 

 

 

Core Requirements (ACCT, BUSCOM, BUSSTAT, ECON, FINAN,  ITM, MKTG, SCM

C

C

 

 

 

 

 

 

 

 

C = Coverage

A = Course-Embedded Assessment Used for Assurance of Learning

 

* GENBUS 450 is the capstone course for the COBE.  In this course, students in this course are assessed on most of goals listed above.  Employee management is assessed in the HR courses.